How do you locally brand a company that has as many divisions as GE? David Flanagan determined that whether it be infrastructure, consumer internet or home security the key to Sebastian was the people behind it. I shot this on Red and after a last minute crew change I got to work with the talented Jesse Rosten who was gracious enough to drive down from northern California for almost nothing.
These set of spots recently won a silver Addy at the 2012 Fresno Addy Awards. We pulled in resources from our existing client base to get us into some great locations and we also brought in Blaire Media to shot them on their Red Camera. Justin and Ian did a great job of plowing through an extra long day and Zach Allen made it sound great even though I put him underneath and overpass for half of the day.
One of two TV spots I shot and edited for McCaffrey Homes. I worked with Michael Pitzer to craft a look that matched the print campaign and leveraged the brand in to the broadcast market.